BRIDGESTONE | ROLE: CONCEPT, ART DIRECTION & DESIGN | DIGITAL CAMPAIGN
The Best aren't born. They're built. World-class performances aren't one-time events. They're part of a larger legacy of self-improvement. What do world class Olympic athletes and Bridgestone tires have in common? They're both built to perform. We built the Performance Institute to showcase it.
ANALYZING PERFORMANCE
How does a world class soccer player, swimmer and runner compare to a world class tire? Find out at 1,000 frames per second.
BEHIND THE PERFORMANCE
3 Olympic athletes. 3 Olympic stories. See how US Swimmer, Cullen Jones, US Women’s National Team soccer player,
Kelly O’Hara and US Men’s Para-Cyclist, Will Groulx made it to the world’s stage.
PERFORMANCE TRIALS
Once fans had a taste for gold, we allowed them to compete for their own against the rest of the world. Featuring a gauntlet of over 25 Olympic events.
