COCA-COLA | ROLE: ART DIRECTION/DESIGN/MOTION

In 2014 Coca-Cola launched Share a Coke, a groundbreaking new program that used personalized Coke bottles to make millions of moments of happiness that much more special. Coke’s innovative direct-to-consumer program was sophisticated: It seamlessly combined product, customization and social media in a way that boosted the brand and generated instant credibility with millennials. Working with FortyFour, we created an experience within the homepage to interactively showcase this customization tool for each subrand.